Apple might be the most profitable, but it isn't exactly "business" or "professional" enough, as far as the feeling its brand gives. There are only some brands which give this "business", "executive", "professional" and "serious" feeling. Out of GSMArena.com's current list:
- BlackBerry [joint leader in this list].
- Bosch
- Ericsson [the other joint leader].
- Fujitsu
- Fujitsu Siemens
- Microsoft [unlike Apple, the name "Microsoft" gives an executive/professional feeling].
- NEC
- Siemens
- Sony [also feels/sounds quite professional, sophisticated, understated, upmarket]
- Toshiba
It's to be noted here that the type of phones the above manufacturer has historically produced is a different topic from the type of feelings that the brand evokes. So Ericsson might have designed a toy-like mobile phone, but the word Ericsson still sounds serious and businesslike.
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