It's like buying locked mobile phone that can be used on only one mobile network. Currently an Airtel box works only with Airtel, a Reliance box with only Reliance, and so on. Very bad. Boxes should be universal. Like we can change SIM in a phone, we should be able to change the smart card in a STB to switch to a different provider. Branding on the STB should be of the manufacturer, and not to DTH service provider.