Western news media is vile. They report selectively. They don't report stuff that doesn't fit their agenda, their goals [which is basically promoting the imperialist foreign policy of their home nations]. They act as a middleman between those leaders/rulers who they want to demonize, and thus general public - thus presenting a highly distorted image of the leader/ruler to the public and making him a sort of demon in their eyes. They don't allow you to see or hear him directly - lest you see clearly that Western media is lying. This isn't very different from a man-in-the-middle attack.
Russia must fully utilize this moment it has got - the FIFA World Cup - to send back home "soldiers" who will speak well of Russia. Russia must convert the foreign fans and visitors who have come here for the games into Russia-lovers who will, for their entire lifetimes, spread positive messages about Russia and attack Western media's false reporting. Russia has got this moment where it can speak directly to the people of the world - right here in Russia - completely bypassing Western media which doesn't let Westerners directly see or hear Russia/Russians.
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