Thursday, October 08, 2015

Netflix is one of those few online video platforms which can challenge Google's YouTube

In order to successfully challenge Google's seemingly-insurmountable YouTube, at least the following three qualities are needed:
  • Massive technology infrastructure to upload, transcode, search and stream user-generated videos.
  • Large user base running into tens of millions, which is interested in watching movies/videos.
  • A popular brand name.
I strongly feel that among the few contenders that seem to have the ability to successfully mount a challenge to YouTube, Netflix has a prominent position. Its technological infrastructure and capabilities cannot be questioned, considering its existing business. Equally importantly, it has a massive, paying customer base, and this customer base can be used to both upload user-generated videos [like YouTube] and to watch these same videos [either supported by ads or included alongside the customer's premium Netflix streaming subscription package].

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