Whoever designed this advert, did he not know that:
- Indians don't know what a QR code is.
- Most Indians use phones that are neither smart, nor feature.
- Your car is in the low-price segment. Do you really think that potential buyers in this segment own phones capable of processing QR codes (and of displaying rich content)?
- Most Indians haven't used the Internet on a full-sized computer. A negligible fraction uses it on their phones (both because the costs are high and the speeds are low).
Whoever approved the idea of adding a QR code in this advertisement doesn't have ground knowledge about India.
No comments:
Post a Comment