Monday, September 27, 2010

When an American company with no real understanding of Indians tries to market...

...its wares in India using an advertisement, this is what happens:

Whoever designed this advert, did he not know that:
  1. Indians don't know what a QR code is.
  2. Most Indians use phones that are neither smart, nor feature.
  3. Your car is in the low-price segment. Do you really think that potential buyers in this segment own phones capable of processing QR codes (and of displaying rich content)?
  4. Most Indians haven't used the Internet on a full-sized computer. A negligible fraction uses it on their phones (both because the costs are high and the speeds are low).
Whoever approved the idea of adding a QR code in this advertisement doesn't have ground knowledge about India.

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