A rough summary of the idea: There is a huge sign / text all over the R8. You can't see it, nor can any other human. However, every other non-R8 automobile on the planet sure will. It reads "SHUT UP".
I think it's a nice concept for advertising a supercar. It intends to capture the vast superiority the R8 has over every other car on the planet. And with just 2 words, it humbles all of them. If this concept gets someone who can create elegant print and video ads, I think it should be a success.
The Audi Q7. A real manly beast for real men
I first wrote this idea some weeks back here (as a caption below a photo on my wishlist album).
About Me - My Detailed Google Profile