Bought 5 packs of ITC's Homelites / Home lites matchboxes today, each having 50 sticks. For just 10 rupees total, or INR 2 per pack, or INR 0.04 per matchstick. Considering the utility that a single matchstick gives, the price is very, very low, making a matchbox one of the lowest priced items available today. And ITC isn't manufacturing it itself, so there's manufacturer margin also involved.
TAGS= MAACHIS
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