Current phones by Reliance's LYF are pure shit. Nothing less. For INR 20K they give you pure horse-shit. Same for INR 10K or 7K or any other price point. At these prices, Chinese smartphone sellers - Huawei/Honor, Xiaomi, Oppo, Vivo, Gionee and even Lenovo and Moto/Motorola - simply create magic. Phones such as Redmi Note 5, Redmi Note 5 Pro, Redmi 5, Honor 9 Lite, Honor 7X, Redmi Note 4, Redmi Y1 Lite, Redmi 5A, Mi A1, etc., are pure gold [relatively speaking, at their respective price points, compared to phones from other manufacturers at similar price points], with which no current LYF phone can hope to compete. It's better to kill the entire current lineup of LYF phones. Instead, Reliance should resell popular Chinese phones via its own online and offline distribution channels. Even select Korean phones - from LG and Samsung - offer good value for money and should be resold by Reliance, either as standalone handsets or bundled with long-term Jio subscriptions.
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