Russia doesn't have too many large and/or famous brands, especially when it comes to consumer products. This allows the typical ignorant Western news reader [and also journalist] - who has no knowledge of Russia's sophisticated military equipment exports or its best-in-the-world space technologies or its aircraft-manufacturing capabilities - to sling insults such as "...doesn't produce anything that anybody wants to buy...".
This naturally implies that whichever small or large brands Russia does have, it should cherish and nurture and protect those dearly. Like Transaero. It operated for 25 years before going bankrupt, and unfortunately the Russian government didn't save it.
It should've saved it. Because apart from Aeroflot, it was Transaero that had a stellar reputation for safety. From Wikipedia:
"In its 25-year history, Transaero never had an accident resulting in loss of life or a hull loss. In 2014, JACDEC ranked Transaero as the 17th safest airline in the world and the safest airline in Russia."
This reputation, this 17th rank in the world, this zero fatality record, all of it took several years of painstaking work. Shouldn't have been let go just like that. Transaero was flying all across the world [permanent link]. It was spreading its own and Russia's name positively wherever it was flying, transporting customers safely and comfortably. An iconic, valuable and trusted name, built over several years, went down just like that. It's sad. It could've been and should've been prevented at all costs.
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