This is something I've realized now at NUS Business School. NUS Business School is based in the heart of NUS. NUS itself is a sprawling university with centers and schools for science, law, arts, social science, computing, engineering, mathematics, design, medicine, dentistry, public policy, music, and others.
NUS also has full-fledged arms that cultivate, facilitate and promote entrepreneurship and technology commercialization - NUS Enterprise, along with NUS Entrepreneurship Centre (NEC) and NUS Industry Liaison Office (ILO) - as well as full-fledged and well-endowed research wings.
One of the electives this semester is Technopreneurship, and an optional add-on to that is the Frugal Innovation Lab. The latter, in particular, is about creating a working prototype of an innovative product or service, along with a comprehensive business plan to commercialize it. The teams in this Lab are all cross-discipline, with individuals from engineering, science, business and entrepreneurship blended together and made to work like a startup, complete with funding. Need information about IP protection or patents? Find someone related to law. Need advice on human anatomy? Head to medicine. Materials? You have it.
That's where I realized the potential and power of a business school that's inside a university. You have experts and students from all disciplines right next to you, and forming cross-faculty teams is effortless. Business schools in universities such as NUS, NTU or IITs have this unique advantage that standalone schools don't necessarily have. It's about fully utilizing these resources.