Idea Cellular divorced me...

My DCE-days cellular number - 9891681609 - I've lost it. When I returned from South Korea a few weeks back, I was no longer the owner of my own prepaid mobile number. Idea told me yesterday that they had sold my "lifetime" mobile number to some Krishna Sharma while I was in Seoul, without asking or telling me. Not even an email came to my registered email address. Idea folks tell me that there's no way that I can get back my number now. In fact, they tell me that it isn't even my number now. I've been using this number for 6-7 years now. At an average rate of ~20 rupees per day [600 a month], I've paid them in excess of INR 50,000 over the last 7 years. Yes, INR fifty thousand in balance recharges. Maybe even more, since I've extensively used my phone for all types of services - voice, SMS, Internet access and roaming. And Idea didn't give any value to this years-old relationship. All my friends, relatives, business relations and institutions [banks, insurance companies, past employer, etc.] have my this number registered in their records. Now I'll have to change my registered mobile number in all of these records.

This "lifetime" relationship didn't last a lifetime. It's sad, but as always, life is about moving on.

Is the (unadulterated) composition of Earth's atmosphere ideal for life? Is "better" air possible?

The following figure represents the normally-accepted composition of the Earth's atmosphere.

(source)

Assuming that the above figure represents unadulterated and unpolluted composition of the air we breathe, I wonder, is this composition the best that can be (for humans)? Can an artificially-made gaseous mixture (with constituents and their proportions different from the constituents and proportions of natural air) beat natural air, in terms of health benefits, longevity, etc.? If yes, how can we conveniently and economically expose humans to "air 2.0", so they can experience its health benefits?

An Edgy Idea For Advertising Campaign For A Car

Sometimes I like to create new ideas for advertising campaigns of products (electronic gadgets, automobiles, computer software, etc.), apart from doing other things. And some weeks back, while I was reading about the Audi R8, an idea for advertising campaign for a supercar came to my mind.

A rough summary of the idea: There is a huge sign / text all over the R8. You can't see it, nor can any other human. However, every other non-R8 automobile on the planet sure will. It reads "SHUT UP".

I think it's a nice concept for advertising a supercar. It intends to capture the vast superiority the R8 has over every other car on the planet. And with just 2 words, it humbles all of them. If this concept gets someone who can create elegant print and video ads, I think it should be a success.

The Audi Q7. A real manly beast for real men

I first wrote this idea some weeks back here (as a caption below a photo on my wishlist album).

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