It ain't right to just look at the headline 4,315 units sold sales number and think that Kia is selling a lot more, Tata is selling a lot more, Hyundai is selling a lot more, etc. Deeper analysis is needed, taking into account the much higher average per-car-sold price in the case of MG India:
- Hector / Hector Plus= Roughly INR 19 lakh per unit, on average.
- Gloster= Roughly INR 39 lakh per unit.
- ZS EV= Roughly INR 25 lakh per unit.
These are on-road prices.
Average per car= about 21.6 lakh rupees. If you [unscientifically] "extrapolate" the 4,315 units figure to if the average per-unit price had been say 9 lakh rupees [to more properly compare MG to the likes of Hyundai, for example], MG India's unit sales start to look about 10,000 units a month. Of course this is highly unscientific as the growth in unit numbers as price decreases cannot be assumed to be linear, and price elasticity must be taken into account, among other factors.
Still. Point being that MG India's "real sales" when compared properly are much higher, and thus the threat to incumbent Korean, Japanese and Indian carmakers is far higher from this Chinese / British challenger company than what auto pundits might say and the public might feel.
TAGS= MORRIS GARAGES, SAIC, AUTOMOBILE, SUV, ASTOR, CHINA, SHANGHAI, MAHINDRA, MARUTI SUZUKI, CRETA, SELTOS, MATHEMATICS, STATISTICS, NORMALIZE, ECONOMICS
